I Sure Showed Them!
Post-Script: A lot of hay has been made in the business world around customer satisfaction. Every day, it seems, new and inventive ways are concocted of convincing you and I to become someone's customer. Even more important are return customers, since the market for new customers - like those who've never heard of the Yellow M - is much more limited. And so job one, to borrow a marketing phrase from an American automaker, is to get you to come back. So, in that context, it doesn't matter why you come back, right? So long as you do come back. Hence my theory about customer dissatisfaction as a business model. Because the worse thing for a business, more terrible than unhappy customers, is apathy. And unhappy customers at least care, more so than apathetic customers.
Photo via Lumix G5 and Brother label maker. Heck, I should've used my Brother typewriter for this piece, but I didn't; instead I used the Olivetti Lettera 22.